Brand Guidelines

The Company

Sun Windows is a manufacturer of high-quality clad-wood, clad-vinyl, and all-vinyl windows and doors for the residential housing and light-commercial building industry. Window and door products are available for new construction, renovation, and replacement applications. We build our products in our Owensboro, Kentucky factory.

More Info

Mission

To build windows and doors that provide homeowners with the views and access they want while protecting them from the elements of nature.

Brand Tagline

Enjoy The View

Mission Expanded

Windows and doors connect you and your home to the outdoors. They allow sunlight to fill your rooms while they give you views of the scenes around you. Open a window and feel a fresh breeze. Open a door and step outside.

Sun windows and doors are designed to highlight your home by giving you the views and access you want while protecting it from the elements. Our products guard against the seasonal assault of heat and cold, wind and rain, snow and ice, sealing away the harsh elements while allowing in light from the sun and a gentle breeze when you choose to open your home to them.

Go ahead, enjoy the view!

Photos

The photos and imagery used by Sun Windows are proprietary and all rights are reserved. In some cases, the copyrights are retained by the original photographer with rights granted to Sun Windows for our own use. Therefore, use of any photos from our website or any other links requires our approval.

Any documents, printed or electronic, that are created to represent Sun Windows or its products require our approval.

For approvals, contact Bryan Cannon, Sun Windows Creative Director - bcannon@sunwindows.com


Target Audience & Voice

Writing Style is directed toward an audience seeking to gain more insight into the Sun company and our products.

Audience = Knowledgeable
Voice = Matter Of Fact
Formality = Neutral
Domain = General
Intent = Inform

Typical Example

With their full-view sash and crank-out operation, casement windows offer a broad view when closed and maximum ventilation when fully opened. A single lever handle raises to release the multi-point sash latches while a folding operator handle accesses the crank-out mechanism to open and close the sash.

Fonts

Sun currently uses the following fonts:
 
Title:  Heiti TC - Medium 28pt
Page Heading:  Heiti TC - Medium 20pt
Sub-Headings:  Avenir - Medium 10pt
Body Text:  Avenir - Book 9pt/13pt leading
Small Captions:  Avenir - Book Oblique 7pt


Refer to our Sun Product Guide for examples.
View PDF of Sun Product Guide

Colors

Sun’s official colors are Black and Yellow
Black = Pantone Black C / CMYK=72,68,67,88 / RGB=0,0,0 / HEX=000000 / HLS=0,0,0 / LAB=0,0,0 /
Yellow = Pantone 116 C / CMYK=2,21,100,0 / RGB=250,199,12 / HEX=FAC70C / HLS=47,96,51 / LAB=83,9,82 /

These colors are used primarily on the Standard Sun Logo and the Alternate Logo 1.

Sun does not have an official color theme for documents or our website. 

Themes & Examples

Sun does not have an official theme for documents or our website. However, our current website and printed “Sun Product Guide” are a good reference for our preferred design style and font use.

Website: www.sunwindows.com

Sun Product Guide: 

View PDF of Sun Product Guide